One of PITIC’s mission is to facilitate market entry of export potential products from the Pacific Islands. The Marketing Support Fund (MSF) was established to help the private sector of Forum Island Countries particularly small companies who wish to initiate exports of their products to the New Zealand market.
In most cases these companies possess products with the potential to be exported to New Zealand but are unable to capitalize on market opportunities due to the lack of financial resources. Therefore the Marketing Support Fund seeks to assist these companies through the injection of direct financial assistance targeted at specific market development activities.
If you feel that you need marketing assistance and fit the criteria please apply for marketing support here.
Past MSF Projects
Pisinisi Niue (Niue)
PITIC NZ assisted Pisinisi Niue with the production of a promotional banner to promote the inaugural Niue Business Expo, promoting local enterprise on the island. The banner was a fundmental draw card for the Business Expo acting as the main visual aid to capture the attention of people looking for the event or walking bye.
CJ Imports & Exports Ltd (Samoa)
PITIC NZ assisted with the Product Launch of CJ's frozen breadfruit & palusami. PITIC assisted with identifying a new distributor for the product and organized a marketing campaign targeted at the Samoan Community bases in Auckland. Extensive exposure was gained through media coverage with orders being received from New Zealand’s South Island and interest plus interview broadcast on Radio Australia. Local products sales in Auckland increased dramatically following the product launch with a container load supply order placed for 2007.
David Ambong (Vanuatu)
PITIC NZ facilitated participation of ni-Vanuatu artist David Ambong at exhibitions in New Zealand. PITIC were able to secure exhibitions at Lane Gallery, Pasifika Festival, Pacific Trade Expo and the Bay of Islands for free. Exhibitions were organized in collaboration with the Pacific Arts Development Centre and David’s NZ agent Michelle Page. Potential sales generated from the exhibitions were in the vicinity of $6,000 with three other art galleries expressing an interest in holding an exhibition for David’s artwork.
