Higher value tourism experiences
Penelope Harding profiles several tourism companies that have based their businesses on providing more memorable, higher quality experiences that also command higher margins.
http://www.biz.org.nz/public/content.aspx?sectionid=43&contentid=2099
How to guide: tourism
This MarketNewzealand.com publication is a brief guide to the tourism sector in New Zealand. It delivers a quick overview of things to consider when starting a tourism business, such as visitor trends, marketing issues, and useful organisations to contact.
http://www.biz.org.nz/public/forms.aspx?sectionid=52&FromSectionID=43
Give it 100%
An introductory guide from Tourism New Zealand to marketing and developing your tourism business to meet the requirements of international visitors.
http://www.biz.org.nz/public/forms.aspx?sectionid=52&FromSectionID=43
